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Whether you need someone in the trenches every week or a sharp outside read on what to fix first, there's a way in. Here's how I help DTC founders.
Who it's for: Founder-led DTC brands that have outgrown winging it but aren't ready for a full-time eCommerce director hire. You need someone who owns the strategy, runs the roadmap, and keeps execution moving — without the full-time salary.
What it looks like:
What you walk away with: A store that's actively managed by someone who's done it for 11 years — and a clear plan you can see progress against every month.
Engagement: Ongoing monthly retainer. Starting at $4,500/mo.
Who it's for: Brands that know something's off but don't know what to fix first, or founders who want senior eyes on a specific decision before they commit budget. A defined-scope project with a concrete deliverable.
What you can book:
What you walk away with: A decision made and a plan you can act on — whether you build it with me or not.
Engagement: Fixed-scope project. Starting at $1,500.
Who it's for: Brands spending on paid social whose creative looks good but isn't scaling — or founders who want a real creative strategy behind their ads instead of one-off posts and hope. If you're feeding Meta's algorithm a trickle of random creative and wondering why it won't scale, this is the fix.
The process: A structured creative strategy built on the same methodology used by the brands that actually scale on paid social:
What you walk away with: A creative strategy your team or agency can execute against immediately — research, angles, volume plan, and a testing roadmap that holds creative accountable to results, not just aesthetics.
Engagement: Project or ongoing retainer. Starting at $2,500.
Who it's for: Early-stage eCommerce founders who want to learn how to actually run the business — not outsource every decision to an agency.
Maybe you've launched and you're trying to figure out whether there's really something here. Maybe you're learning Meta, tweaking your Shopify store, testing offers, making creative, and consuming an ungodly amount of eCommerce content trying to decide what actually matters.
You don't need someone to do it all for you. You need someone experienced in your corner who can look at the bigger picture, cut through the noise to tell you where to focus, and help you make better decisions while you do the work.
What You Get:
What this isn't:
This isn't fractional leadership, ad management, or an agency retainer. I'm not logging into your business every day and running it for you.
The goal is do it yourself + do it with you — not do it for you.
I'll help you understand what you're seeing, pressure-test your ideas, spot the things you don't know to look for yet, and keep you focused on the work most likely to move the business forward.
You'll know what you're testing, why you're testing it, what the results mean, and what you should do next. And if the bigger question is "Does this business have enough potential to keep investing in?", we'll work toward answering that too.
Engagement: Month to month advisory. $550/month.
What you walk away with: A creative strategy your team or agency can execute against immediately — research, angles, volume plan, and a testing roadmap that holds creative accountable to results, not just aesthetics.
No long-term contract. If you get what you need and you're ready to run with it, great. That's kind of the point.
Tell me what you're building and where you're stuck. I'll point you to the right starting line — even if that's not me.
