Work With Me | Fractional eCommerce & Shopify Strategy

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Fractional eCommerce Director

Senior eCommerce leadership, embedded in your business.

Who it's for: Founder-led DTC brands that have outgrown winging it but aren't ready for a full-time eCommerce director hire. You need someone who owns the strategy, runs the roadmap, and keeps execution moving — without the full-time salary.

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What it looks like:

Own your eCommerce strategy and quarterly roadmap
Lead Shopify builds, optimizations, and launches end to end
Manage agencies, freelancers, and internal team against the plan
Translate brand vision into prioritized, shippable work
Regular reporting on what's moving and what's next

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What you walk away with: A store that's actively managed by someone who's done it for 11 years — and a clear plan you can see progress against every month.

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Engagement: Ongoing monthly retainer. Starting at $4,500/mo.

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Strategy Sprints

A clear, prioritized path forward — fast.

Who it's for: Brands that know something's off but don't know what to fix first, or founders who want senior eyes on a specific decision before they commit budget. A defined-scope project with a concrete deliverable.

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What you can book:

eCommerce Audit — A full read on your eCommerce store: UX, CRO, performance, and the gaps costing you conversions. You get a prioritized findings doc, not a 40-page PDF you'll never open.
Conversion Roadmap — A sequenced plan of what to build and in what order, scored by impact and effort. Built to hand straight to your team or agency.
Shopify Strategy Session — A focused working block on a specific decision: replatform, theme direction, app stack, build vs. buy. You leave with a recommendation and the reasoning behind it.

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What you walk away with: A decision made and a plan you can act on — whether you build it with me or not.

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Engagement: Fixed-scope project. Starting at $1,500.

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Creative Strategy

Ad creative built on research and hypothesis — not guesswork.

Who it's for: Brands spending on paid social whose creative looks good but isn't scaling — or founders who want a real creative strategy behind their ads instead of one-off posts and hope. If you're feeding Meta's algorithm a trickle of random creative and wondering why it won't scale, this is the fix.

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The process: A structured creative strategy built on the same methodology used by the brands that actually scale on paid social:

Full persona research — who's actually buying, what they believe, and the language they use. The foundation everything else is built on.
Hypothesis & diagnosis — pinpointing why current creative isn't converting, then forming testable hypotheses instead of guessing at new angles.
Messaging & angle development — turning research into distinct creative angles mapped to where the customer is in the buying decision.
Volume built for the algorithm — a creative output plan sized to what platforms like Meta's Andromeda actually require to find and scale winners. Most brands starve the algorithm; this feeds it properly.
Testing framework — a clear structure for what to test, how to read it, and how to double down on what wins.

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What you walk away with: A creative strategy your team or agency can execute against immediately — research, angles, volume plan, and a testing roadmap that holds creative accountable to results, not just aesthetics.

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Engagement: Project or ongoing retainer. Starting at $2,500.