MY NAME IS
Whitney Caldwell
AND I CREATE
Kick Ass ecommerce Sites

With 12+ years in eCommerce, I lead complex projects, scale smart systems, and build teams that deliver- making digital feel seamless from strategy to execution.

I’m Whitney- eCommerce operator, client whisperer, and the person who catches the little things that make a big difference.
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With 11+ years of experience leading digital projects across fashion, wellness, CPG, and influencer-led brands, I know that great work starts with deep understanding. I’m not here to just check the boxes- I’m here to connect the dots, get in the weeds, and make sure no detail slips through the cracks.
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I build real relationships with my clients. The kind where trust runs deep, communication is easy, and wins feel shared. I listen closely, ask the right questions, and bring thoughtful, strategic energy to every interaction. Whether we’re launching a new site, optimizing for conversion, or evolving the brand experience.. I’m fully in it with you.
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I gravitate toward brands with heart- especially when I feel a personal connection to the product or the people behind it. When it matters to you, it matters to me. That’s what makes the work so rewarding- and why the execution lands the way it does.
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Outside of work, you’ll usually find me on the beach chasing around my three little dudes. Life’s never calm, and there’s rarely a second of rest- but that’s how I like it. Life’s full. And I bring that same energy and presence into everything I do.

CLIENTS

During my career I've had the pleasure to work with incredibly cool and fun partners and clients