I’m Whitney- eCommerce operator, client whisperer, and the person who catches the little things that make a big difference.
With 11+ years of experience leading digital projects across fashion, wellness, CPG, and influencer-led brands, I know that great work starts with deep understanding. I’m not here to just check the boxes- I’m here to connect the dots, get in the weeds, and make sure no detail slips through the cracks.
I build real relationships with my clients. The kind where trust runs deep, communication is easy, and wins feel shared. I listen closely, ask the right questions, and bring thoughtful, strategic energy to every interaction. Whether we’re launching a new site, optimizing for conversion, or evolving the brand experience.. I’m fully in it with you.
I gravitate toward brands with heart- especially when I feel a personal connection to the product or the people behind it. When it matters to you, it matters to me. That’s what makes the work so rewarding- and why the execution lands the way it does.
Outside of work, you’ll usually find me on the beach chasing around my three little dudes. Life’s never calm, and there’s rarely a second of rest- but that’s how I like it. Life’s full. And I bring that same energy and presence into everything I do.
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