OVERVIEW

I led the digital transformation of The Skinny Confidential, optimizing their multi-site ecosystem for a seamless, high-performing experience. Managing cross-functional teams, I oversaw UX optimization, Shopify enhancements, and a bold design execution to improve navigation, engagement, and conversions. The result? A visually cohesive, frictionless shopping and content experience that drives engagement, boosts conversions, and strengthens brand authority.

client

THE SKINNY CONFIDENTIAL

shopskinnyconfidential.com

DELIVERABLES

Multi-Site Unification
UX Overhaul
Shopify Optimization
Custom Design
Speed Boost
Mobile Optimization
Content Integration
Backend Streamlining

YEAR

2025

Role

Director of Client Services
Senior Project Manager

Project Goals

‍The objective was to transform The Skinny Confidential’s digital ecosystem into a unified, frictionless experience that elevated both brand engagement and eCommerce conversions. Key priorities included:

Seamless Site Integration – Unifying the brand’s blog, podcast, and eCommerce experience into a cohesive journey.
User Experience Optimization – Enhancing site navigation, content discoverability, and conversion paths.
Shopify Performance Enhancements – Optimizing site speed, checkout processes, and backend functionality.
Mobile-First Strategy – Ensuring a polished and intuitive mobile shopping and content experience.

My Role & Contributions

1. Multi-Site UX & Navigation Overhaul
‍I led the unification of The Skinny Confidential’s digital ecosystem, ensuring seamless navigation between the blog, podcast, and shop. This included refining the site structure, optimizing user flows, and aligning branding across all platforms for a consistent and intuitive experience.
2. Shopify Optimization & Performance Enhancements
I spearheaded efforts to improve site speed, checkout flow, and product discoverability, ensuring a high-converting, frictionless shopping experience. This included refining Shopify’s backend to enhance operational efficiency for the TSC team.
3. Content & Commerce Integration
‍I worked to seamlessly connect editorial content, podcast episodes, and products, ensuring that users could easily transition from engaging with content to making a purchase—without disrupting the user experience.
4. Mobile-First Optimization
‍With TSC’s audience heavily engaging on mobile, I prioritized a mobile-first strategy, refining layouts, improving load times, and ensuring a smooth shopping and content experience on all devices.

The Skinny Confidential

Elevating an Iconic Brand’s Digital Experience

Project Goals

My Role & Contributions

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